From the Far Eastern Shore of Maryland
Hey ,
Recently, I was perusing the prestigious Wall St. Journal when a particular headline caught my eye.
- Lesson #1: That is the only job of a headline or subject line, capture the readers attention and get them to read the next line.
The headline that was so captivating was…
MIT Scientists Twist Apart More Than 1,000 Oreos in Search for Perfect Method
Evidently, a century after the Oreo’s inception, many connoisseurs haven’t solved a frustrating problem: how to twist it so both wafers end up with filling on them.
Now, I consider myself a connoisseur of Oreos.
But I am a purist.
Did you know about these bastardizations of the iconic Oreo?
- Germany has one with a raspberry creme (Blasphemy!)
- Russian Oreos are sickly sweet (Heresy)
IN the US, there are in excess of 30 flavors desecrating the original flavor; Toffee, Red Velvet Cake, and something called Spring. What the Donald Duck does Spring taste like? Yellow Dye #5?
And as an Oreo purist, one does not try to get equal amounts of cream on each wafer. That is annoying.
One tries to twist apart the cookie so that all the cream is on one wafer, to be scrapped against your teeth and ingested in one glop! (Best done with Double Stuff Oreos)
Back to MIT…
These scientists used an $85,000 rheometer (a doohickey that twists things) on 1000 Oreo’s and who-know-how-much-time…. presumably On The Clock!
- Lesson #2: What are your employees doing when you’re not looking? Using your expensive office supplies on their side hustle?
After putting more than 1,000 Oreos to the test, the researchers discovered that the fickle filling stuck to just one wafer about 80% of the time.
Well, no shyt! I could have told you that! (Based on my long history twisting Oreos)
They published their findings in the journal “Physics of Fluids.” In their paper, they shared suggestions on how Oreo, which is owned by Mondelēz International, could tweak production to address the issue.
Mondelez promptly IGNORED them.
- Lesson #3: Publishing is a good thing. Publishing in niche media… even better. In this case, the only people who care about Oreo twisting are the readers of “Physics of Fluids”
What does a frustrated
MIT scientist have
to do with your business?
More than you think!
One of the things business owners must combat is the boredom of their customers and prospects.
Why do you think there are 87 types of Tide?
Think I am kidding? Google it.
Proctor & Gamble, the makers of Tide, discovered decades ago that women homemakers were a bored bunch. Remember, this is prior to Netflix, 50 Shades of Grey and Cosmo.
P&G discovered that after 3 purchases of Tide, homemakers bought a different brand of detergent. Not because Tide didn’t work.
But because they were bored
So P&G made Tide with Blue Sparkles, then introduced Tide with Pink Sparkles, then Wrinkle guard, then Lavender Scent… and on and on and on
They had a core of customers
And they wanted to “Get More From the Core”!
And they wanted to attract MORE of their Core!
And that is exactly what my newest training is all about…
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The System for creating LIFETIME clients that will stay, pay, refer, defend, and shout your message to the world
Did you know that you can boost your profits by 96% just by retaining 5% more of your customers?
Now I am not advocating creating 30 new products for your customers… You are not Oreo and you are NOT Tide!
But you do need strategies and tactics where you can Get More From The Core
So if you want to…
- Get MORE money from your existing Clients
- Keep Your Customers Longer
- Increase Your Profitability
- All without working harder
Then More From The Core is for you.
And you can get it all for less than the cost of a cup of coffee a day.
Oh…
More From The Core goes back to its regular price of $198 at midnight on 3/25/23
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Investing is really is a no-brainer
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Remember, you won’t profit unless you implement,
Vance “Scrapin’ Oreos” Morris
P.S. The “End of the Email
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