Neutered vanilla pudding

Did you know that the number 1 flavor of ice cream is vanilla? Well, as a branding ploy “vanilla” may work great for frozen desserts, but when it comes to your business’s face-to-the-world it’s downright unsavory. But amazingly enough, going with a bland, totally-non-offensive style and approach is standard operating procedure for most businesses. Rather than risk offending, they’ll downplay any of their core philosophical leanings and instead opt to compete on the basis of price, features, or something else. Truth be told, however, customers WANT to align themselves and buy from companies that stand with them on motivations that resonate. Look at Apple – if it was just another computer company, it would’ve remained mired it the swamp where a zillion other manufacturers compete… solely on features and price. Apple, on the other hand, chose to “think different” – and that has a very STRONG appeal to those customers who want to align with that way of looking at the world. Will you offend by taking a strong stance? Almost certainly. But you’ll also discover that there are many who’ll come alongside and stand with you – and with a level of passion that you can’t achieve by trying to get along as just another bland commodity. This approach – developing and making known your core business philosophy - will work for any business.

Remember, you won't profit unless you implement, Vance "Never been accused of being vanilla" Morris