From the Far Eastern Shore of Maryland
Hey ,
When I worked at Disney, we had code words for everything. I mean we couldn’t have guests overhearing our conversations about cleaning up some of the yuckier bodily functions.
That would certainly ruin the magic. For instance:
- Code Brown: Vomit Clean-up
- Code U: Urine clean-up
- Code HOOVER….
I want to share a little insider information with you about some of the raving fans (lunatics) at Disney. You see, there are guests who love the park so much that they want to stay forever…literally.
Now, I’m not talking about the die-hard fans who come back year after year for their favorite rides and attractions.
No, no.
I’m talking about the ones who want to scatter the ashes of their loved ones throughout the park.
Yes, you read that right.
Many families are spreading the ashes of their deceased relatives in the parks. Now, I don’t know about you, but I don’t think that’s quite what Walt had in mind when he created Disneyland.
But hey, to each their own, right? As long as they’re still raving fans of Disney, they should be welcomed with open arms (and plenty of hand sanitizer). Right?
So when we caught or suspected a guest of spreading their loved ones ashes, we got on our radio’s and called a…
CODE HOOVER
Then as managers, we would have to ride the attraction looking for little piles of ashes, whip out our HEPA Suck-O-Matic, clean up and deposit grandma unceremoniously in a trash can.
Sadly, the dearly departed’s ashes would not reside for all eternity with Jack Sparrow or Peter Pan.
They would reside inside a Hoover Vacuum cleaner bag.
OK, so not quite a Hoover, but a HEPA vacuum
Last week, I talked a bit about DESIRE. Click here if you missed it
The folks at Disney are masters at creating desire for their products, vacations and movies. A desire so strong that people are willing to commit a crime to get what they want…
Desire is extremely powerful and profitable when implemented in your marketing and XPeriences.
At the heart of creating desire is understanding what motivates people. What drives them? What do they aspire to? By tapping into these desires, we can create a powerful emotional connection between your brand and your audience.
The secret is all in the messaging. You need to make your product or service stand out from the crowd and show people why they absolutely need it in their lives. It’s not just about listing features, it’s about tapping into emotions and painting a picture of how much better their lives will be with what you’re offering.
Think about those infamous Apple commercials – they don’t just talk about the technical specs of their products, they showcase how using them can change your life. That’s what creates desire.
At the heart of creating desire is understanding what motivates people.
- What drives them?
- What do they aspire to?
By tapping into these desires, you can create a powerful emotional connection between your company and your audience.
One way to do this is by crafting compelling stories that tap into these emotions. People are naturally drawn to stories that resonate with them on a personal level, and by telling stories that they can relate to, you can create a strong desire for your product or service.
Remember, you won’t profit unless you implement,
Vance “Master of the Hoover” Morris
P.S. I am working on a new training with the working title “5 Daily Actions to 10x Your Business” in 12 months or less. I am selecting 6 people for a free sneak preview of the training as well as an open Q&A BEFORE I launch it. If you want to be a part of it AND are willing to be a Guinea Pig, reply to this email and I will put you on the list
P.P.S. The End of the Email
Whenever you are ready… here are a few ways I can help you create or improve your client experience, marketing systems and of course, profit mightily:
📚Get a copy of my book Systematic Magic📚: 7 Magic Keys To Disnify Any Business. You will discover how to Out-Market, Out Serve & Out Price your competition in any economy. You will get a step-by-step blueprint on how to adapt Disney’s strategies to your business. You can do that here
📈Become a DSNi Inner Circle Cast Member📈: Every month a new Mouster Class is delivered to your private member portal and your mailbox, revealing my private, privileged and exclusionary Xperience building systems. Membership also gives you exclusive access to monthly live coaching, Q&A and mastermind. Check it out here.
🧰Select a resource🧰: Are you ready to take massive action to make the competition irrelevant? Tired of being treated like a commodity? https://www.deliverservicenow.com/resources/
🙋Work with me one-on-one🙋: Every year, I have the capacity to work with just a handful of private clients to work with me creating your ultimate client attraction, client experience and client retention processes. You can schedule a free discovery call here: Talk with Vance
🔉And if you are having an event (in person or online) and you are looking for a speaker to energize your audience, give them valuable and unique lessons, all the while making you look good reach out to me here: VanceMorris.com 🔉
🤮🤮 Sick-n-tired of me? Can’t stand my stories or warped sense of humor? I won’t be sad and I won’t hate to see you go… Don’t let the 🚪 hit you in the arse on the way out. CLICK HERE: link.watsoncrm.net/l/-Nz1lTnK4o to be unsubscribed faster than a toupee in a hurricane⛈ .
