I love that old Mazda commercial. You know the one, where the little boy whispers “zoom, zoom”.
Anywho….
In a recent article, “bolstered by new battery technology, Apple is stepping up efforts to build and market cars” (Reuters)
Evidently, Apple has been working on their car design for a few years, and is hoping to launch their vehicle in 2024.
Tesla’s CEO Elon Musk tried to contact Apple CEO to talk about the computer company buying his car company.
Apple was not interested.
According to Bloomberg.com “It turns out that Tesla’s biggest challenger isn’t another car company. The biggest thing holding back Tesla isn’t demand for its’ electric cars, but their inability to manufacture them quickly enough“.
(By the way, Tesla is valued at $616 Billion. More than the top 7 auto makers combined)
But Apple knows how to solve this problem.
Years ago, Steve Jobs recognized that his company’s strength was not manufacturing, but in designing and marketing.
With the Apple car, as with all of its’ products, it will outsource building to experts in building.
What do electric cars have to do with your business?
There are a few nuggets for you in this little article.
- Do you know what business you are really in?
Apple is not in the computer business,. It is in the design and marketing business.
Disney is not in the theme park business, it is in the marketing of its’ entertainment empire business.
I am not in the carpet business, I am in the marketing of my carpet cleaning business.
In order to grow your business, you need to know what business you are really in.
- Do you have a competitor that you don’t even know exists?
Who would have thought that Apple would get into the car business?
Now is the time to do some investigating.
Who out there is trying to muscle in on your livelihood?
Don’t think it’s happening?
Did orthodontists think patients would go to Amazon to get their teeth straightened? Did lawyers think clients would go to LegalZoom.com? What ever happened to travel agents? Gone the way of the Dodo.
Is someone coming for you?
