BTW: I won, that is my peach club soda can on top.
Alrighty, by now you are asking yourself, what in the name of all things Pluto does this have to do with my business?
EVERYTHING!
Let’s list them out:
- Congruency: Do what you say!
- Attention to detail: remember, EVERY detail is either enhancing or detracting from the experience. There is NO middle ground.
- Lack of service
- Lack of caring
- And the list goes on
If you had just toured the WVU campus with your child who was considering the school and saw this trash for 3 days straight, would rethink your decision?
Would you risk 101,280.00 in sales? The cost to the campus to clean up the trash might be what?…. 30 bucks? 101,280.00 is JUST the tuition for 4 years at WVU.
How can you be trusted if you are not congruent? Do what you say you are going to do.
Do you advertise false or misleading claims about your product or service?
Do you advertise services that your employees do not deliver?
Are you risking your future bank by ignoring your standards?
Remember, you won’t profit unless you implement,
Vance “Checking MY congruency” Morris