I don't get it.
I just don't get it!
Why, why why, would you spend thousands on advertising, with the goal of attracting new clients, only to have all prospects routed to the Sales Prevention Department?
Case in point:
I am buying a new building for my carpet/mold business. The contract is signed.
Now on to the funding of the mortgage.
I was referred to a bank in Maryland that supposedly specializes in commercial loans. I went to their contact us page, entered all my contact info and then pushed the button.
Nuthin
Nuthin
- Clicked the button HARDER using all of my index finger muscles (thinking if i clicked harder, somehow, it would make the button work)
Nuthin
- Called the 1-800 number and the phone was answered in 2 rings (bonus points) by "Judy" with a thick accent that was obviously not a Bawlmer (Baltimore) twang... something more exotic, from far away distant lands.....
In a land where I am guessing no one is named Judy....
...But I digress...
I asked Judy to speak to the commercial loan department. She said I needed to send an email. (The door to the SPD creaks open slightly)
Can't I speak to someone? I implored.
Nope, You need to email the local branch. SPD door opens wider allowing me to see the SPD office
Based on my tired index finger, I had my doubts as to the effectiveness of their email system. But I followed up with If the branch gets emails, doesn't it get phone calls as well? .... Seemingly they would have phone technology, since they had email (email, incidently, came after phones, just sayin'.
You need to email.
BOOM!
SPD door is blown off its hinges!
Farts, I say to myself.
I send the email, regrettably.
That was a day and a half ago.
No response....
The SPD is WAYMISHing
Why are you making it so hard (waymish) to give you money?
That is the goal of the SPD, Sales Prevention Department. Make it darn near impossible for a client or prospect to give you money.
Good thing that I am THE MASTER JEDI at eliminating SPD's. One of the huge lessons I learned at Disney was:
"Do not get in the way of someone trying to give us money"
You must eliminate every barrier to sales and service as possible. The sister department to the SPD is the other SPD (Service Prevention Department)
If you make it easy for people to give you money, they, and you, are happier.
And what do happy people do?
Spend more money!
But Vance, how do I learn the ways of the MASTER JEDI? How do I become your padawan learner?
You start with the Walt Disney Sales Secrets Blueprint
The Sales Secrets Blueprint was one of the most profitable Mouster Classes I ever produced. And now you can have it without having to become an Inner Circle Member. (though why you are NOT a member is a serious question)
it is packed with strategies and tactics to eliminate the barriers to sales and service that I learned at Disney and I am now revealing to you.
here is a little code to save you 50 bucks ==> save50
Just go here Walt Disney's Sales Secrets Blueprint
But don't dilly dally, this months Mouster Class goes back into the DSNi vault at midnight on 5/13/22.