From the Far Eastern Shore of Maryland
Hey ,
I am a voracious reader.
At any given time, I am reading 3-4 books. A couple in the office, a couple on the night stand.
Here are a few of the titles I have read and recommend (in no particular order):
- Regis Philbin; How I got this Way
- The Road Less Stupid
- Ninja Selling
- My Adventures With Your Money
- The Last Action Hero’s
- Unlimited Selling Power
- The Art of Noticing
- Napoléon: The Decline and Fall of An Empire
- Thick Face / Black Heart
- The Greatest Direct Mail Sales Letters of All Times
And a bunch of others.
One book I will not read?
Let me save you $16.99
“The New Model Of Selling, Selling To an Unsellable Generation”
The premise of this pathetic sales book is:
Success in sales today demands fresh ideas, approaches, and techniques. The sales landscape today is filled with buyers who are armed with excessive amounts of information. So, what happens when you enter the sales battlefield armed with ancient methods of selling? You simply don’t survive.
Bullsh*t!
There is nothing new under the sun when it comes to selling.
Why?
Because human nature does not change.
For millennia, humans have always bought with their heart (emotion) and then justified their purchase with their brain (logic).
Ug: Check out my new club! It comes with kung-foo grip and spikey things to whack the brontosaurus.
Og: Ms. Ug is not going to be happy you traded your youngling for it
Ug: Yea, but now I can spend less time clubbing and more time uging making more younglings.
The same psychology is at play today, though without the clubbing.
The big conclusion at the end of the book?
Remember in sales, your are dealing with humans, not numbers.
well, geez…. really?
I can confidently tell you that skipping this book will not impact your sales, salesmanship, saleswomenship or salesthemthoseship.
Need a good book?
refer to my list at the beginning of this message.
Remember, you won’t profit unless you implement,
Vance “and you certainly will not profit reading that book” Morris
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