Disney is known for many things:
- Great service
- Pricy food an merchandise
- Fantastic stories
- Amazing attractions and entertainment
- Looooonnnnggggg wait times
It is that last point that Disney may be the most famous for, or infamous!
You wait everywhere at Disney
You wait at the airport
You wait to check in at the resort
You wait for transportation
You wait for food
You wait to get in the park
You wait to get into an attraction
It is not uncommon to wait for just about everything at Disney.
But Disney has always been hard at work trying to reduce or give the appearance of reducing the amount of time people wait (waste) to do something there.
- That airport wait? Enter Disney’s Magical Express to whisk you off to your resort
- Waiting at a front desk for your resort room? Gone! Just use the MyDisney App.
- Need transportation? They have continually added modes of transport; monorails, buses, trains, private vehicles and now gondola’s!
- Wait for food? Extinct! Order food on your app, arrive at the restaurant and eat.
- Wait to get into the park? Que up the extended hours and park reservations.
- Wait to get on “It’s A Small World”. Enter the Fast Pass
No fast pass? Sucks to be you and your kids, Bubba. You will need to wait in line for HOURS with screaming-sweating-deodorant-averse tourists in close intimate proximity with each other.
Until now that is…
Disney Patent Details Dynamic Virtual Queues That Could Replace Lengthy Standby Lines
Wait, what?
Yep. Disney may have finally eliminated those lines.
From their patent application: One drawback of requiring guests to wait in a queue is the psychological and physical toll that a prolonged wait can impose on those guests. As common experience will testify, waiting in line is at best tedious and, depending on the length of the wait and environmental conditions, may be physically uncomfortable.
Well, no duh Donald!
This is no easy peasy patent.
Each guest in a park will have over 400 data points tracked by a computer in their underground command bunker.
Can you imagine not having to wait in line at Disney?
What’s this got to do with your business?
EVERYTHING!
Disney does not just rest once is has made an improvement. It keeps searching for a better way to do something.
Something that will alleviate guest friction and make them happier. And happier guests spend more.
How about you?
Have you ever improved a process and then said “Well now, that’s fixed” and never return to improve it again?
Disney is in perpetual improvement motion.