Actually, Dopey has 100 more IQ points than the employee I fired (though technically he quit) yesterday.
He was my shortest tenured employee at 3 years. Not the sharpest tool in the shed, but he did good work and most importantly my clients loved him.
But here is how scary stoopid he was/is....
He had requested the day off, which I had cheerfully granted. Half way through the day, he called to tell me that the orientation for his new job was not just one day, but three, could he have the next two days off?
Huh?
Apparently, he was looking for a job that required no brain power and sitting on his arse all day. The USPS fit the bill for him. To round out the complete picture of this guy, he is 27 and still lives with mama.
I told him he had a choice, he could work for me or he could work for the Postal Service. Decide now, before we get off the phone.
He chose postal.
All of my employees said he was going to regret that decision.
I wished him well and under my breath muttered "
May the fleas of 10,000 camels infest your armpits"
Speaking of scary, sans fleas and camels....
Disney has extended our national holiday's again.
Halloween is in full swing at all of the parks, with an 8 week celebration of this made up holiday (which Americans will spend over $8 billion on this year.)
Then on the on the night in which the Great Pumpkin rises over the pumpkin patch, a thousand Disney elves will magically change the entire park over to a winter wonderland. I used to say Christmas Wonderland, but that offended the Druids, Raelites, Mami Wata's and Jedi's*.
But there are many holidays approaching for the last quarter of the year. And as smart and learned entrepreneurs, you must capitalize on them.
The path of least resistance into your prospects mind is to enter the conversation already happening in his noggin. This is the Robert Collier Principle in action.
The holidays fit that to a "T". Farms are setting up their hay rides, Wal Mart is stocked to the gills with candy and the "Pumpkin Spiced Latte" is at Starbucks, DD and McD's.
Throughout the Fall, I run a "
She's comin when?" campaign for my carpet biz. I play off the holiday's and overbearing, hyper-critical relatives. You can check it out here:
https://www.dropbox.com/s/beeiekcxgsa3jn6/shes%20coming%20when%2010.14.15.pdf?dl=0
I have run this campaign every year for the past 11 years. The performance is OUTSTANDING! Typically about an 80:1 ROI. (ROI = Return on Investment. For every dollar I spend on the campaign, 80 dollars comes in as revenue)
How about you?
Do you have a campaign that you can pull out every year like Disney and I do?
If yes, and you want to share, I would love to feature you in a future issue.
If no?
Ya better hop to it.