From the Far Eastern Shore of Maryland
Hey ,
PSA
Do not drink caffeine before you go shopping!
I have discovered why my wife always comes home with stuff she never intended to buy or with greater quantities of planned purchases.
It turns out, there is a legitimate reason for these excessive purchases and the drain on our bank account.
She drinks coffee.
Before and during her shopping trips.
In a recent Journal of Marketing, researchers have proven that drinking coffee, or any caffeinated beverage for that matter has an affect on how much and what we purchase.
During a test, consumers that had coffee bought nearly 30% more items than the others and spent nearly 50% MORE!
Now, coffee did not measurable affect the purchase of toilet paper, green beans or canned corn (staple items) but had its biggest impact on high-hedonic products (items that bring pleasure; perfume, shoes, $44,000 per ounce body lotion).
And while a XXX flick brings one type of arousal, “caffeine enhances energetic arousal”, a condition where you are in a heightened state of alertness and excitement. Which leads to…
Impulsivity Whilst Shopping
What’s this got to do with you?
Business owners need to get their customers and prospects high on caffeine (completely legal) before they shop with you.
I have an attorney firm as a private client that has a gourmet coffee bar. All prospects and clients are presented with a menu and asked for their favorite beverage and it is brewed especially for them. Brought on a silver tray into the meeting.
(By the way, every attorney, paralegal, records person and receptionist knows how to brew the special brew. Best baristas in So. Cal.)
Another client, a book publisher, sends chocolate covered espresso beans to his prospects before meeting with them.
While neither of those businesses sell traditionally hedonic products or services, I would NEVER recommend they stop these treats for customers.
Something else that goes great with coffee…
The XPerience Report
Imagine if you implemented some version of the caffeine idea in your business. And it only managed to increase sales or profits by a measly 10%, not the 30-50% mentioned in the study.
What would that mean to you?
- Mo’ $$ in the bank
- Free time with the family
- More money to spend on the mistress or mister?
This is just ONE example of the money making ideas that I serve up on a silver platter every month for subscribers of The XPerience Report.
The XPerience Report has been voted the Best Printed Source of Marketing & Customer Experience news for under $200 per year by discerning business owners just like you.
Remember, you won’t profit unless you implement,
Vance “I drink decaf” Morris
➡️🎟️Tickets Available for The 2023 DSNi XPerience event at Walt Disney World. CLICK HERE for all the deets! 🎟️🎟️
The End of the Email P.S.’s
Whenever you are ready… here are a few ways I can help you.
📑The XPerience System Report: 💵A publication like no other. The world’s only source of monthly Customer Experience and Response Required Marketing strategies to build your business. Delivered to your front door every month. Get 13 weeks for just $49.
📚FREE copy of my book Systematic Magic📚: 7 Magic Keys To Disnify Any Business. Out-Market, Out Serve & Out Price your competition in any economy. Get a step-by-step blueprint on how to adapt Disney’s strategies to your business. You can do that here: Free Book
📈Become a DSNi Inner Circle Cast Member📈: Every month a new Mouster Class is delivered to your private member portal and your mailbox, revealing my private, privileged and exclusionary Xperience building systems. Membership also gives you exclusive access to monthly live coaching, Q&A and mastermind. Check it out here.
🙋Work with me one-on-one🙋: Every year, I have the capacity to work with just a handful of private clients to work with me creating your ultimate client attraction, client experience and client retention processes. You can schedule a free discovery call here: Talk with Vance
🔉And if you are having an event (in person or online) and you are looking for a speaker to energize your audience, give them valuable and unique lessons, all the while making you look good reach out to me here: VanceMorris.com 🔉
Like What You Have Learned So Far?
GET ACCESS TO MY WEEKLY TIPS
