The #1 Ultimate Marketing Sin is:
BEING BORING!
… and the marketplace will forgive you for just about anything else but this.
In one of the classic sales copy formulas, ATTENTION is the first step; INTEREST is the second. Developing and holding the interest of people requires timeliness, a sense of “newness,” and reasons to want to know more.
Think about how often you see the word “NEW” plastered across some tried and true brand name you’ve known for years. It seems like P&G comes out with some kind of change to Tide every few months so as to recapture the interest of the consumer.
The American attention span is declining rapidly. Even with the advent of broadband the biggest complaint about Internet Websites is the speed at which they open. With clicker in hand, today’s TV viewer restlessly surfs dozens of channels simultaneously, clicking out of commercials or boring scenes, going from one unconnected place to another – bored and trying not to be.
It’s your job as a marketer to find new and different ways to present yourself and your products / services in a way that’s different, unique, and interesting to an increasingly jaded, disinterested, detached marketplace.
Hence, my recent focus on the concept of COMPELLING – it’s a call to marketers everywhere to END BORING FOREVER!
If you resonate with that, then
here’s your first step:
Click this link [LINK] right now to get the Compelling Marketing Blueprint. The entire shebang is focused on giving you the tools to make your marketing more engaging, more valuable, and more outrageously appealing
But don’t dilly dally, this months Mouster Class goes into the DSNi vault at midnight on 10/31/21.
