The #1 way to create fresh articles and emails

Topic Overload! Must….. Resist….

Nope

I can’t help it

There are just too many instructive headlines from the past few days that I cannot resist sending a Saturday morning email.

What?

Oh….

You want to know the #1 way to get fresh content for you daily emails, articles and blog posts?

Well, if I give it to you NOW, you won’t read the rest of THIS email. So buckle up, keep your arms and hands inside the boat at all time and start humming “It’s a Small World Afterall“…..

Headline #1

Maryland home burns down during owner’s ill-fated snake fight. The homeowner was reportedly trying to clear his Montgomery County home of a snake infestation with smoke, but a fire spread and destroyed the building. (NBC News). Not a small singlewide trailer, mind you. Nope, this MILLIONAIRE thought he knew better than a pest control expert and torched his 2.5 million house to the ground.

LESSON:

1. Millionaires can be as dumb as a box of rocks
2. Find a trusted expert: Look, there are not many things that I am good at. Plumbing, nope. Infusionsoft, nope. Lead generation… meh. But where I excel is in creating experiences in businesses so that they can charge Disney prices and creatively using the days news for attention, sales and service lessons.

Headline #2

Florida drivers can now purchase Walt Disney World plates: Florida highway officials announced that Florida drivers are now able to purchase new Walt Disney World license plates. The blue-shaded license plate features a silver drawing of Cinderella’s Castle sketched with a “50″ in the center to commemorate the 50th anniversary of the theme park resort this year. Proceeds of the plate sales go to Make-A-Wish

LESSON:

1. Disney gets people to PAY to advertise the company. The new plate costs Disney nothing. Soon there will be thousands of miniature billboards (Mickey plates) driving around the country advertising the theme park. Sheer genius. How can you adapt this in your business?

Headline #3

A Hertz Rental Nightmare Went Viral on Twitter. It’s Everything Wrong With How Companies Think About Their Customers. (Inc. Magazine) If your company isn’t built to treat customers like they’re the most important thing, you’re doing it wrong.

The short version–or at least the shortest version that will do it justice–is that she arrived at a Hertz location in Brooklyn on time for her rental on the Sunday before Thanksgiving, and got in a line with 15 other customers. After two hours, she was turned away after the Hertz employee stopped filling reservations. Apparently, the location closed at noon, despite having customers with confirmed reservations still waiting for their vehicles.

They were told that they could get a vehicle at another location. After loading into an Uber, and heading to LaGuardia Airport, she was told that a rental vehicle was available but that they wouldn’t honor the original reservation. Instead, it would be $1,800, or almost five times the price.

The couple headed back into New York City in another Uber, and, after multiple calls to customer service, was told that Hertz would honor the original price for a vehicle at another location the following morning. Upon arrival, however, they were told that they didn’t have a reservation. They were able to find her a vehicle, though at twice the cost of her original reservation.

If you’ve followed this far, you can imagine how frustrating this must have been. Holiday travel is stressful enough without feeling trapped and extorted by a company that doesn’t seem to care whether you’re a customer or not.

This story comes on the heels of…..

Headline #4

Dozens of customers allege Hertz had them falsely arrested over rental cars reported stolen. It would appear that Hertz has no way to track its’ long term rental cars. Customers across the country were pulled over and arrested because Hertz reported their long term rentals as stolen. Evidently, Hertz makes customers call in every week to extend long term rentals and then their credit card is charged for the next week. evidently either lazy employees or a glitch in the credit card system does NOT extend the rental agreement in their system.

Philadelphia-area contractor John Ayoub, who rented a truck from Hertz in April 2019. He said he told Hertz agents it would be a long-term rental and was told to call each week to extend it, which he says he did.

“I would call. I would extend. They would charge it. I would see it. And they would say, ‘You’re good to go till next Monday,'” he told CBS News.

But on May 28, Hertz filed a theft report, just four days after putting through a charge of $2,300, according to court documents. And even though the $2,300 showed as paid in Ayoub’s bank account the next day, Hertz didn’t pull that police report back, he said.

On June 2, he was arrested right in front of his house and was charged with a felony. “Everything turned into a mess, just disaster,” he said.

After learning Ayoub had paid for the car, his lawyer says, prosecutors dropped the charges.

LESSON:

1. Hertz is letting its poor internal systems and technology create a terrible experience for its customers.
2. Hertz has cultivated a culture that believes its customers are simply an inconvenience to be dealt with–a burden to be managed.
3. If you think of your customers that way, you’re most certainly doing it wrong.

Remember, you won’t profit unless you implement,

Vance “Your Google Newsfeed, set up properly, can provide you with all the content you need. It is THE #1 way to create fresh and engaging articles and emails” Morris

P.S. Hertz finally refunded the customers money at the cost of 11,000 retweets and 100,000 likes.

P.P.S. Wouldn’t it have been a lot easier to simply build a company that does the right thing for the customer the first time? That seems easier than making them share a five-page letter on Twitter to get the company to respond.