The cost of buying ALL of the gifts from the song, “The 12 Days of Christmas” has surpassed $40,ooo. (USA Today)
The highest cost ever!
To give you some perspective, back in 1984, you would have only shelled out about $19,000.
A 155.8% increase!
I guess the pipes those pipers are piping with are made by melted down bitcoins!
I am also guessing that inflation has not been kind to you either.
But rising prices and inflation are not your only worry!
Nope.
You also have to be worried about the New Customer Reality! Wait! What?! I didn’t know there was an old reality, let alone a new reality.
What the Donald Duck is this NEW reality?
In this NEW customer reality, which by the way, you are apart of, there are five attributes:
- Their minimum expectations are higher than before.
- They’re mad as hell
- Quality Is Expected
- They look for the total experience
- They make the decisions
Let’s look at #2. Jimmy Buffett summed it up well in his song titled “Fruitcakes”
You know I was talking to my friend Desdemona the other day
She runs this space station and bake shop down near Boomtown
She told me that human beings are flawed individuals
The cosmic bakers took us out of the oven a little too early
And that’s the reason we’re as crazy as we are and I believe it
Take, for example, when you go to the movies these days, you know
They try to sell you this jumbo drink
Eight extra ounces of watered-down cherry coke for an extra 25 cents
I don’t want it
I don’t want that much organization in my life
I don’t want other people thinking for me
I want my Junior Mints, where did the Junior Mints go in the movies
I don’t want a 12 pound Nestle’s crunch for 25 dollars
I want Junior Mints
We need more fruitcakes in this world and less bakers
We need people that care
I’m mad as hell and I don’t want to take it anymore
They’re mad as hell.
Customers used to know their place and generally took whatever a seller was willing to give them. If they weren’t happy, they kept it to themselves. Things have changed. The dissatisfied refrain from the last line in Jimmy’s song — “I’m mad as hell, and I’m not going to take it anymore!” — is the exclamation heard far and wide by customers everywhere.
Your customers.
Your competitor’s customers. Everyone’s customers.
You are not in control. Today’s customers have power like never before, and they are using it.
What’s a business owner to do?
First and foremost, do not try and copy what the BBFC’s are doing.
What’s a BBFC, you ask? A Big Bad Faceless Company: Amazon, Walmart, Flakebook, Mega Health conglomerates.
BBFS’s seek to commoditize and eliminate differentiation. Reducing products and services to their lowest common denominator; price.
And if you don’t think that a BBFC, or worse, the government is coming for you, think again.
If you can be Amazoned, you will be Amazoned.
How do I protect my business and livelihood?
By Transcending Commodity
The great challenge for any business today is to transcend commodity — to differentiate itself from competitors in an effort to avoid being compelled to compete in low-margin price wars. You want, in other words, to force an “apples and oranges” comparison between your business and the competition, to create such a significant difference in what it’s like to do business with you that customers can go nowhere else to get their desired experience.
- Disney has done it.
- Apple has done it
- Starbucks did it, lost it, and is trying to regain it.
- I have done it in my carpet cleaning business.
And you all know, if a carpet cleaner can do it, ANYONE can!
In this months Mouster Class, I reveal how to break the chains of commoditization (one of yours and mine mortal enemies) and succeed. I show you how to have preeminence, how to be a…
Category of One
If you want to protect your business, your livelihood and your way of life, this Mouster Class is for you.
Don’t let yourself be Amazoned!
Join the other really smart entrepreneurs already in the DSNi Inner Circle, blow away your competition and be impervious to the BBFC’s!
And, since we are still in the 12 Days of Christmas, I have a special offer. Become an annual DSNi Inner Circle Cast Member and receive the 12 Days of Christmas Mouster Class Bundle. 9 of my BEST Mouster Classes valued at over $1200, yours for the taking, no charge.
Get it here: 12 Days Be sure to choose the Annual Cast Member in order to get the 12 Days Bundle!
But don’t dilly dally, this months Mouster Class goes into the DSNi vault at midnight on 1/5/2022.
