From the Far Eastern Shore of Maryland
Hey ,
Considered one of Cable TVs original break out hits, TNT’s “The Closer” had a great run from 2005 to 2013. In it, Deputy Chief Brenda Leigh Johnson (portrayed by Kyra Sedgwick) heads up the Major Crimes Division of the LA Police Department. Intelligent, determined, exacting, Johnson’s a master at nailing down the facts, wrangling confessions from the guilty, and closing down open cases.
Thus – she’s given the title of “THE CLOSER.”
The ability to CLOSE is also the high calling of every salesperson. If you can’t close the deal, you won’t last long in the business.
But even if you can’t close the actual “sale” in a customer interaction, there’s plenty of other opportunities to “CLOSE” – for instance:
- You can CLOSE on getting full contact information – invaluable for following up later on.
- You can CLOSE on making an appointment to meet at a later, more appropriate time.
- You can CLOSE on a conditional sale, where if certain conditions are proven / met, the deal can get done.
You should always approach every customer interaction with the goal of closing on SOMETHING that will lead further down the path to commerce. Make sure your salespeople get this message and take it to heart.
If you’d like some tools to help with that process, June’s Master Class XP Intensive is your key. I’m going to be talking about ways to monetize the prospects who show up at your doors (and on your website, who call, etc.)
You see, there are two types of buyers:
- The Future Buyer
- The Now Buyer
Business owners spend 99% of their time on #2, the NOW buyer. “I gotta close ’em“. And while, yes, you do need to be effective at closing, if you want to make a sh*t-ton more money, ya gotta get good at nurturing the #1’s…
The future buyer, is still a buyer, just not now. Sooner or later they will buy.
Who will they buy from?
The company that just focused on closing them the minute they walked into the door?
Or the company, that took the time to get their contact info and nurtured them for a period of time…
Until they were ready to buy.
Which is why I email you almost every day. I know that you might be a ‘future buyer‘.
Well, the future is here now.
Get June’s XP Intensive Master Class and have dozens of strategies and tactics to make money from people who have yet to buy from you.
But ya gotta hurry, this Master Class goes into the vault at midnight tomorrow.
Get it while it is available and start monetizing your prospect list today.
Remember, you won’t profit unless you implement,
Vance “Doin’ me some closin'” Morris
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The End of the Email P.S.’s
Whenever you are ready… here are a few ways I can help you.
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