The creaminess of Velveeta. Now in skincare.

Velveeta renewal serum, daily moisturizer and night cream certainly has the look and sound of beauty care marketing. “Feel the magnificence of melty moisturization,” a Kraft spokesperson said. “The creaminess of Velveeta. Now in skincare.” In addition to the miraculous discovery that the chemicals in Velveeta provide an excellent source of moisture when applied to the skin, Green Giant and Peeps decided to mash up veggies and sweets for Easter by announcing Wednesday the launch of cauliflower-flavored Peeps. Consumers who saw Velveeta’s skincare announcement on digital channels were directed to a website where they could sign up ahead of the “launch.” Instead, they will receive emails on April 1 acknowledging the prank—along with a coupon for Velveeta Shells & Cheese. This is how to use a holiday in your marketing Kraft, Green Giant and Peeps got it right. BIG Lesson there: Get it right! But things don't always work as planned. The biggest April Fool’s gaffe thus far was probably Volkswagen’s. As reported, the German automaker recently said it would change its name to Voltswagen—a nod to its commitment to electric vehicles—before admitting that was totally bogus news. To VW’s credit, at least it didn’t declare that women would be allowed in Voltswagens only as backseat passengers—perhaps learning from Burger King’s disastrous “women belong in the kitchen” tweet on International Women’s Day earlier this month. If you are not using holidays in your marketing, you are missing out!

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