From Cheesy Bangkok, Thailand
Hey ,
Burger King is causing a stir in Thailand with its new offering: a burger with no meat and a jaw-dropping amount of cheese.
This week, the Thai operator of the fast food chain introduced what it calls the “real cheeseburger,” a bun filled with as many as 20 slices of American cheese.
The item launched on Thai menus Sunday, at a reduced price of 109 Thai baht ($3.10), compared with the usual price of 380 baht ($10.90). It quickly went viral on social media in Thailand, with many users on TikTok posting videos of them trying the new sandwich.
At one Burger King branch in Bangkok on Tuesday, a shift manager had to stop taking delivery orders so they could have enough stock left for walk-in diners.
The menu addition is an example of how fast food franchises around the world are seeking to gain traction by rolling out zany or eye-catching menu options that they hope will spread across social media.
Based on a 2000 cal./day diet, this one sandwich contains:
- 5 days of fat intake
- 4 days of sodium
- 6 days of calcium
- All the calories you need (plus some) for one day: 2080
- Ex-Lax for your plugged up bowels not included
On the lighter side back at the headwaters of the Corsica River
It’s a good thing Thailand doesn’t have food police. Remember when NY, NY tried to regulate the size of soda’s? A court smartly shot that down as government overreach.
But this is a fat /phat lesson in outrageous marketing. BK serving a burger with no burger… but with an obscene amount of cheese. Is it a sustainable marketing campaign? That’s yet to be seen.
But it did have its desired effect in boosting sales and making the company top of mind.
Something healthier for you
What has:
- 0 calories?
- Great taste?
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