From Cheesy Bangkok, Thailand
Hey ,
Burger King is causing a stir in Thailand with its new offering: a burger with no meat and a jaw-dropping amount of cheese.
This week, the Thai operator of the fast food chain introduced what it calls the "real cheeseburger," a bun filled with as many as 20 slices of American cheese.
The item launched on Thai menus Sunday, at a reduced price of 109 Thai baht ($3.10), compared with the usual price of 380 baht ($10.90). It quickly went viral on social media in Thailand, with many users on TikTok posting videos of them trying the new sandwich.
At one Burger King branch in Bangkok on Tuesday, a shift manager had to stop taking delivery orders so they could have enough stock left for walk-in diners.
The menu addition is an example of how fast food franchises around the world are seeking to gain traction by rolling out zany or eye-catching menu options that they hope will spread across social media.
Based on a 2000 cal./day diet, this one sandwich contains:
- 5 days of fat intake
- 4 days of sodium
- 6 days of calcium
- All the calories you need (plus some) for one day: 2080
- Ex-Lax for your plugged up bowels not included
On the lighter side back at the headwaters of the Corsica River
It's a good thing Thailand doesn't have food police. Remember when NY, NY tried to regulate the size of soda's? A court smartly shot that down as government overreach.
But this is a fat /phat lesson in outrageous marketing. BK serving a burger with no burger... but with an obscene amount of cheese. Is it a sustainable marketing campaign? That's yet to be seen.
But it did have its desired effect in boosting sales and making the company top of mind.
Something healthier for you
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