|
Oh Don Rickles (voice of Mr. Potato Head in the Toy Story movies) is rolling in his grave.
"Prepare to meet MR. ANGRY EYES! [Reaches into his back compartment for angry eyes, but accidentally puts on spare pair of shoes instead.] Raargh! Raar!"
Not sure if you have seen the news, but the makers of Mr. Potato Head have decided to neuter him.
They want to make sure all feel welcome in the Potato Head world by officially dropping the "Mr." from the Mr. Potato Head brand name and logo to promote gender equality and inclusion.
Sigh...
What's next? Mr. Rogers? GI Joe? (
If you have been living under a rock for the past 60 years, it's a plastic potato with a set of removable features including goofy protruding ears, eyes, glasses, mustache, feet and arms. The product has long been called "Mr." but it included a "Mrs." and baby spuds as well.
To be sure, there was a significant outcry from spuds lovers around the globe. So much so, that HASBRO back pedaled the change, somewhat.
"Hasbro later tweeted about it, assuring fans that although the brand name is changing, the characters of Mr. and Mrs. Potato Head "aren't going anywhere." Those character names will still appear on the boxes under the new brand name." (CNN Business)
Is that clear to you?
Clear as mud, right?
So the "brand name" is changing, but the characters aren't?
How does that work?
If kids weren't already confused about gender identity, they sure are now.
From what I understand about the whole "gender discussion", you can't be a "Mr." and "non-binary' at the same time.
Maybe HASBRO is going to get Potato Head a pair of neuticles. From Neuticles.com, neuticles allow your precious pet to retain his natural look, self esteem and aids the pet and pet's owner with trauma associated with removing the testicles.
Betcha you wanted to know that, right?
What does Mr. Potato Head, Neuticles and HASBRO's messaging have to do with your business?
Everything.
How clear is your messaging?
Does a client or prospect understand your offer?
Remember, a confused buyer will not buy.
Take a look at your messaging. If you were a prospect reading it, would you know what to do?
A word to the wise, have someone not in your industry read your offer. If they know what to do next you are golden.
If they look at you like you have a spare pair of shoes coming out of your eyes, ya might want to re-think it.
|