When my youngest son, Kazys, was in the 3rd grade, he came home from school one day saying we needed to go to the Nike store.
Since we had just gone back-to-school shopping, there was not a blessed thing that he needed.
“What did we forget to buy?” I asked.
“I am only allowed to wear Nike to school” he replied.
Excuse me?
I met some new friends and they said if I wanted to by in their club, the only way to do it was to wear Nike all the time.
How many kids are in this club?
Three, and they have room for one more, me.
Sigh……
What’s this got to do with your business?
When something is exclusive, not everyone can have it, and by nature, people want what they can’t have.
For marketers, this is a powerful psychological phenomenon, but stupidly, very few businesses are using it to their advantage, and those who are, are often far from successful.
The power of exclusivity lies in scarcity. Rare things are oftentimes perceived as valuable, and being in possession of something prized by others automatically elevates the owner’s status.
And because social image has a lot of weight to it in our modern society, many customers develop a strong desire for exclusivity.
The impact of exclusivity begins with the Scarcity Principle.
Like supply and demand, the scarcity principle says that the more rare or unattainable something is, the more valuable it is.
This elusive value sparks a sense of curiosity and urgency within a person and makes them want to know exactly it is that they’re missing out on.
It’s these emotions that drive people to line up in zero-degree weather on Black Friday or wake up at 5 am to preorder the latest iPhone. Everyone wants to be one of the lucky few who get that flat screen TV or the first to know if Apple hit the mark.
To the benefit of Marketers, it’s these emotions that also make people want to convert or click-through to make sure they’re in on your exclusive offers before its too late.
Creating exclusive offers is easy if you follow my 4 step outline for generating powerful money making exclusive offers.
And that 4 step outline can only be found in April’s DSNi Mouster Class.
In April’s Mouster Class I will be revealing my system for creating clients that will stay, pay, refer, defend, and shout your message to the world they live in.
Here is what you will discover in the Mouster Class:
- How to influence your prospects subconscious mind to do business with you
- Four strategies Disney uses to create freakishly loyal customers, and how you can adapt those strategies in your business.
- Three types of loyalty. But only one of them will guarantee lifetime clients.
- 5 Ways to create emotionally engaged fans
- The three levels of loyalty and how to move your most valuable clients to the highest level.
- 7 simple steps to creating exclusive VIP programs to retain more clients.
- 5 easy strategies to increase lifetime value (LTV) of your customers
- Discover how Disney created one of the most exclusive clubs in the world that has a years long waiting list.
- My step by step system for creating special interest clubs that can extend your clients lifetime with you.
- The 5 question test you must pass to determine how loyal your clients / patients are
And much, much more…
What kind of people are DSNi Inner Circle Cast Members?
Successful people who are dedicated to their careers and family. They are ambitious, motivated and intelligent and want the shortest path to success and financial freedom.
Why wait another day?
Now is the time for you to decide to increase your profitability, stature and level of success.
But don’t dilly dally, as time is running out. This months Mouster Class goes into the DSNi vault at midnight on 3/31/21.
I invite you to become a member, click here to see all of the valuable benefits of membership: https://www.deliverservicenow.com/invitation-to-become-a-dsni-inner-circle-cast-member/
