This can’t be a good idea

From CNN: Airlines are still operating only a fraction of the number of flights they offered pre-pandemic, and alcohol is banned in many cabins to help thwart the spread of Co.vid-19. This is adding up to a lot of leftover booze. Now, American Airlines is hoping to sell and ship some of its excess wine directly to peoples' homes. The company said Thursday that a new program — called American Airlines Flagship Cellars — will give customers a chance to buy wine by the bottle, in custom "curated" cases, or via a monthly subscription plan that costs Ninety Nine dollars per month. The wine bottles are among those that would have been served to customers with American Airlines' "Flagship" tickets, a luxury seating option on international and transcontinental flights. The company hopes its new at-home wine program will bring in about forty to fifty thousand dollars in sales during the first three months of the year. But the short-term prospect of bringing in money from grounded wine bottles isn't the only consideration. "Though revenue is important, Flagship Cellars is more so a way of engaging with customers, even when they are not traveling with us," a spokesperson said. "It also gives them a taste of what you can enjoy in Flagship First or Flagship Business". Why do I think this is a bad idea? With the exception of a couple, airlines are not exactly known for their customer service. What happens when they "lose" a bottle or case of wine? Will they send you to the to some dark corner of the internet (just like the "lost luggage desks at the airport)? I see a lot of "delayed" or "cancelled" shipments due to weather, mechanical issues, missing crew members. But I do applaud their ingenuity. Selling off inventory (at a profit) that has already been purchased, is a wise strategy. It will put a few much needed pennies in their bank account. How can you adapt this strategy in your business?

Remember, you won't profit unless you implement.