I originally had a different email planned, when I got a message from Cindy Cyr, copywriter extraordinaire, about this weekends big game here in the States. www.cincyrcopywriting.com
All of you (myself included) should be entering the conversation that is already happening in so many minds; the Super Bowl.
Super Bowl Specials, marketing pieces, emails, FB posts, you name it.
It is called newsjacking. See something in the news and use it as a marketing strategy in your business.
For example, in my mold remediation business we are having a “Mold Bowl” where people send us pictures of mold that look like: An elephant, a tree, Jesus, whatever. The best picture, as decided by my children, wins.
So far we have 37 entries.
Super Bowl advertisers have been “strategically leaking” snippets of the game day commercials. Creating more buzz and excitement for the actual ad.
Ashton Kutcher and Mila Kunis will star together in a new Cheetos Super Bowl commercial. And Cheetos has really created an experience out of their ad.
Cheetos features Kutcher, 42, opening an envelope containing a set of mysterious black-and-white photographs and an empty bag of Cheetos’ new Crunch Pop Mix. Is this evidence of a potential snack crime?
At some point the rapper Shaggy, gets in on the action with Kutcher and Kunis.
And of course Disney is always in on the action.
It started in 1987 with Phil Simms, then a quarterback for the New York Giants. It was prearranged with Simms to answer the question “You’ve just won the Super Bowl. What are you doin’ next?” He said “I’m going to Disney World” as “When You Wish Upon a Star” played in the commercial.
The “I’m going to Disney World” campaign has had staying power. Michael Eisner, Walt Disney Co. CEO at the time, that he was prompted by a suggestion from his wife Jane Breckenridge.
This year, study the super bowl commercials. Watch how they create a story and an overall experience.
Then think how you can adapt that to your business.
