Trump, Some Queen’s, Biden, and a Dentist walk into a bar

Here are a few tid bits, in no particular order:

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From DSNi Member Lon Ross in answer to my Dairy Queen question: What else could DQ have done to make this very limp shock & awe box awesome?

• Franchises could put a throne in their store
• Serve Blizzards in a chalice
• And crown the Dairy Queen or King

Lon continues…”I would think people would be taking selfies of themselves all the time and posting it.”

Lon, great stuff. That is the way a true marketer and entrepreneur should be thinking! Skip the salad dressing venture and have some fun~

You are the winner of a no-prize prize

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From DSNi member Allan Mihalcan…

Allan pointed out some great client experience lessons from the first debate between Trump and Biden:

What not to do in front of your customer,

• insult your competitor,
• interrupt and argue in front of and with your customer,
• lie
• sweat
• be rude
• have bad body language
• call people stupid

Allan is also the recipient of the no-prize prize.

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What Direct Mail Slump? PostcardMania Saw a 26% Earnings Boost in Q3 for 2020

From Adweek.com:

PostcardMania earned $16.75 million in Q3, which is $3.4 million quarter-over-quarter and an all-time quarterly high for the 22-year-old company.

Founder and CEO Joy Gendusa told Adweek that “flanking all of our direct mail campaigns with online ads,” along with educating clients with webinars and newsletters, has contributed to her firm’s past and recent success.

One dental client in particular continued mailing to prospective customers during the pandemic despite mandatory closures, and has seen new patient numbers up 41% year-over-year from March to September.

As I have always said, direct mail is not dead and is a very effective method of marketing. Did you see what Gendusa also said?

Direct mail, working along side online ads, webinars and newsletters has created the success.

And that dentist?! Wow!

Despite being closed, HE CONTINUED TO MARKET and not crawl under a rock singing the blues. He planted seeds back in March and April and he is now reaping the rewards of this rich crop