Yep... More good news for typical companies.
If you are a typical US/European or Australian company you
WILL lose 50% of your clients in the next 5 years.
In a recent survey by Mosaix. typical companies will lose half of their customers. Fully
TWO THIRDS of those client will leave because of a poor client experience.
But you are not typical? Right?
Let me throw a few numbers your way from the same survey listed above.
Companies that provide a superior experience for their customers enjoy the following advantages over their low-service competitors:
- They grow twice as fast
- They experience a 6% annual market share growth vs. a 1% share loss (they TAKE customers away from their competitors)
- They can charge 10% more for their product or services and STILL take the customers away
- Because of this, they enjoy a 12% vs 1% average return on sales.
And how did these companies go from typical to extraordinary?
Well, many started as extraordinary companies; Disney, Apple, Tesla....
But those who had to adapt, had to change to remain relevant, had to differentiate or die all had the same thing in common, they all had disciplined
thought and disciplined
actions. (Jim Collins goes into great detail in his book
Good to Great)
And there it is in a succinct nutshell.
3 words
- Discipline
- Thought
- Action
You need all three. This is
not a cafeteria model or a buffet. The 10 commandments did not come with an asterisk saying "*just obey the one's you like or that are not too inconvenient for you". Nope!
- Thought without discipline = chaos, randomness
- Action without thought = trial and error. Gee, this didn't work, let's try that.
- Discipline without action = great ideas never to be put into play.
As I always say, you won't profit unless you implement. What?
Did you think I just made that up?
On Wednesday, November 10th at 3:00 PM EST I will be holding a live training around this idea of discipline, action, and your profitability.
Getting you from here (where you are) to where you want to be. Strong to the finish in 2021 and hit the ground running in 2022.
Register here: Click
There will NOT be a replay.