Share Article

Unintended Consequences: Short-n-sweet today

Recently, my little town of Centreville, MD with its 3 traffic lights (sometimes working, sometimes not) decided to make all of the parking in town free. They placed big red bags over the parking meters and in black sharpie wrote "free parking" on each of them. An eye sore to say the least. And don't even get me started on the lost revenue, every penny counts in a town of 2300ish residents. Our Economic Development office thought it was a brilliant idea and that it would attract visitors. Trust me, we are NOT a tourist destination. Heck, our only hotel burned down last year, which is a good thing, it needed to be torched. But the moratorium on parking fees did have an unintended consequence: The owners and employees of the town businesses now park right in front of their own businesses. You see, the parking meters were a deterrent. Now instead of parking in front of the pizzeria, bank or attorney's office, patrons of those businesses now have to scrounge for parking. And before you ask, "YES" our parking woes have EVERYTHING to do with your business. Let's start with the most obvious; spaces close to your business should be for guests/patients, not employees and certainly not you. If I can't find parking, I am probably not going to your restaurant or office. And then there are the unintended consequences: the selfish and lazy business owners and employees using spaces meant for their customers. I understand what our little government was trying to do, namely help our businesses. But as Ronald Reagan famously said "The worst words anyone could hear are 'I am from the government, I am here to help'". I really wish the government (local, federal, etc.) would stop trying to help me. Bottom line: Prime parking is for paying customers (or a special bonus for an employee). Decisions need to be thought out completely and not just made nilly-willy. They could have the opposite effect as you intended.
Remember, you won't profit unless you implement, Vance "short & sweet today" Morris

#customerservice #customerexperience #smallbusiness #clientexperience #entrepreneur #patientexperience

Like What You Have Learned So Far?

GET ACCESS TO MY WEEKLY TIPS

Author of the book

Systematic Magic,  7 Magic Keys to Disnify Any Business


You May also like

Books probably banned from school libraries

every one assured to offend someone. From the Far Eastern Shore of Maryland Hey ,  I am often asked what I read. It is a wide and varied list. Not just books, but magazines, blogs etc. My mailman must think I am nuts! As I get both The Epoch Times (conservative) and the New York

Read More

Why you need Millipede Marketing

And shouldn’t fry them with a magnifying glass From the Far Eastern Shore of Maryland Hey ,  If there’s one critter known for creepy crawlies, it’s the lowly millipede.  Contrary to what you might think, they a) don’t have a 1000 legs (750 tops) and b) they aren’t insanely poisonous or dangerous.  Nevertheless, they are

Read More

How to stop the Four Horsemen of DOOM in their tracks…

They could be riding roughshod over your biz From the Far Eastern Shore of Maryland Hey ,  Possibly one of the most well-known images from ancient prophecies is that of the “Four Horsemen of the Apocalypse” –  riding on horses of white, red, black and pale.  I’ll leave interpretation up to the experts, however, there’s

Read More