I just finished up a 3 day mastermind meeting with my friend Mike Crow here in Dallas; North Richland Hills to be exact.
A few of the participants were having difficulty with productivity and getting things started, let alone getting projects done.
I was reminded of what the great Dan Kennedy has to say about getting shiznat done.
Getting anything on paper is a win. That is version One
- Write the headline
- write the PS
- Write the offer
- Outline a paragraph
- Heck, just decide how you are going address the recipients!
You have now completed version One
And it 100% more than you had when you were staring at a blank screen or sheet of paper.
Another quote by Dan that runs along this line of thinking is
Good enough is good enough.
I see too many clients, members and friends agonizing over the most minor details.
- Should this be bolded
- Should I say “Dear”
- Is the offer right?
Enough paralysis by analysis.
Just get the Donald Ducking thing out the door, published or sold.
You want to start tweaking things?
Wait until version Two
If you want to succeed, you must be a massive implementer.
As example, I decided a couple weeks ago to really target carpet cleaners for my DSNi / Marketing coaching.
- I found the first live convention I could find and signed up.
It starts day after tomorrow.
- I needed a lead magnet, so I wrote a book over the weekend, had it published and shipped to me in less than a week.
It had a few typo’s, but it was good enough
- I needed a sales letter to go with the book, so I wrote that yesterday after dinner, sent it to Staples for printing and will pick them up tomorrow before I fly out.
Was the sales letter perfect?
Nope
It was good enough.
Now, was it a big steaming pile of mouse poo?
No, of course not.
I am not suggesting you turn out garbage and then expect the sales to roll in.
But if you don’t turn out something, you won’t have any sales
