Did you know that the number 1 flavor of ice cream is vanilla?
Well, as a branding ploy “vanilla” may work great for frozen desserts, but when it comes to your business’s face-to-the-world it’s downright unsavory.
But amazingly enough, going with a bland, totally-non-offensive style and approach is standard operating procedure for most businesses. Rather than risk offending, they’ll downplay any of their core philosophical leanings and instead opt to compete on the basis of price, features, or something else.
Truth be told, however, customers WANT to align themselves and buy from companies that stand with them on motivations that resonate.
Look at Apple – if it was just another computer company, it would’ve remained mired it the swamp where a zillion other manufacturers compete… solely on features and price.
Apple, on the other hand, chose to “think different” – and that has a very STRONG appeal to those customers who want to align with that way of looking at the world.
Will you offend by taking a strong stance? Almost certainly.
But you’ll also discover that there are many who’ll come alongside and stand with you – and with a level of passion that you can’t achieve by trying to get along as just another bland commodity.
This approach – developing and making known your core business philosophy – will work for any business.
As I mentioned yesterday, I over ordered 100 copies of my flagship book “Systematic Magic” for a presentation I am doing in a couple weeks. My wife does not want these boxes hanging around, so I am giving them away free. If you have never read the book or didn’t want to plunk down $20 on Amazon, now is you chance to get it at no cost. Just pay shipping and handling. You can get it here.
In addition to learning about my core philosophy, I reveal the business building, marketing and client experience strategies of the Disney company and how you can adapt them in your business. This includes:
- Page 15: How I raised the prices in my carpet cleaning business without losing a client
- Page 19: Exceptional Client Experience = Exceptional Profits: My unscientific study
- Page 23: How Disney creates the magic and it ain’t pixie dust
- Page 29: Walt Disney’s fanatical attention to detail and how to gain this skill
- Page 35: Plussing: Walt Disney’s tactic for constant improvement
- Page 41: Service Manifesto’s: Immovable, written in stone principles used by Disney, Ritz, Apple and Virgin and how to adapt this strategy for creating your core philosophy
- Page 51: Why I paid more for my hammer
- Page 53: My 50 ways to WOW! your clients worksheet (free download)
- Page 57: How to identify and eliminate your service prevention department
- Page 63: The case of the missing pixie dust and how to recover from a bad service experience.
- Page 65 What time is the 3 o’clock parade?
- Page 74: Creating profitable and memorable experiences: How I created Disney’s #1 character dining experience that generates $58 million a year in just one restaurant.
- Plus another 100 pages of business building strategies…..
You can get it here
