From the Far Eastern Shore of Maryland
Hey ,
I am about to make y’all feel very, very smart. (Maybe. I hope.)
I recently was a speaker and had a booth womaned by my wife at a Small Business Expo in Washington, DC, where booth space is expensive, and competitors are up against each other.
I watched the vendors around me.. Four sold digital advertising. Two sold computer security systems – which I’m shopping for. One was a small mom ‘n pop charity, taking in abandoned and injured animals and working with troubled youth at a small farm in Upper Marlboro, MD. With the latter, I chatted, pet the bunny rabbit, told them of my pro-bono fundraising assistance given to animal charities, and handed over a crisp $100.00 bill as donation.
To the two security companies’ salespeople and owners, I explained my business and what I was considering for a system.
To the four digital marketing companies, I presented myself as a ready and able buyer.
Total, seven exhibitors.
Their score: ZERO.
Stunningly, NONE made ANY attempt to capture my information for follow-up, let alone CLOSE on an appointment or conditional sale.
They all suck.
All stupid.
All they did was answer my questions, stuff run-of-the-mill brochures in my hands, and send me on my way. Back to their conversations with each other, their checking e-mail and texting, or the next interruption by a prospect.
They should all STARVE. Sadly, I may be compelled to force money upon a couple of ’em. But they should all starve to death. (One of the plagues upon American society is that there are a growing number of folks who absolutely deserve to starve but we won’t let them. Too bad that’s not legal)
They had no system of follow up. No system to capture leads and no system to monetize the leads.
MOST sales of everything are made through an organized process of effective follow-up. More so, most top income by individuals or top profits by business is earned through an organized process of effective follow-up.
If you don’t have such a process, use it, enforce it, you can forget about top income or top profits. (Did I mention, a lot of businesspeople deserve to starve?)
Remember, you won’t profit unless you implement,
Vance
P.S. As a little aside, I took pity on some women at a Mary Kay booth, because they were at least trying to do more than stand there like pink lawn statues. They were out in the aisle, with their tubes of miracle hand lotion, asking “ Doyawannatrysomelotion?” And getting rebuffed. I took one lady aside and said: (a) be good to put pauses between words. (b) Change your script to: “You just have to try this amazing hand lotion!” (c) Deliver the line with a smile and enthusiasm. Her first four tries, three takers. Of course, she still wasn’t getting contact info or making an offer and closing sales, just giving out globs of goop.
But she was happier.
Sigh.
That’s me, spreading sunshine ‘n happiness wherever I go. A Johnny Appleseed of happiness am I.
P.P.S.
As you can tell, the whole thing left me p.o.’d. I went to relax, enjoy myself – I wound up more aggravated than before I got there. $8.00 to park, $14.00 to get in, to watch the sales-handicapped stand around getting older. 20/20 hindsight, I should have gone for a stroll at the zoo.
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The End of the Email P.S.’s
Whenever you are ready… here are a few ways I can help you.
📑The XPerience System Report: 💵A publication like no other. The world’s only source of monthly Customer Experience and Response Required Marketing strategies to build your business. Delivered to your front door every month. Get 13 weeks for just $49.
📚FREE copy of my book Systematic Magic📚: 7 Magic Keys To Disnify Any Business. Out-Market, Out Serve & Out Price your competition in any economy. Get a step-by-step blueprint on how to adapt Disney’s strategies to your business. You can do that here: Free Book
📈Become a DSNi Inner Circle Cast Member📈: Every month a new Mouster Class is delivered to your private member portal and your mailbox, revealing my private, privileged and exclusionary Xperience building systems. Membership also gives you exclusive access to monthly live coaching, Q&A and mastermind. Check it out here.
🙋Work with me one-on-one🙋: Every year, I have the capacity to work with just a handful of private clients to work with me creating your ultimate client attraction, client experience and client retention processes. You can schedule a free discovery call here: Talk with Vance
🔉And if you are having an event (in person or online) and you are looking for a speaker to energize your audience, give them valuable and unique lessons, all the while making you look good reach out to me here: VanceMorris.com 🔉
🤮🤮 Sick-n-tired of me? Can’t stand my stories or warped sense of humor? I won’t be sad and I won’t hate to see you go… Don’t let the 🚪 hit you in the arse on the way out. link.watsoncrm.net/l/tOxzrheGoA and I will be gone faster than a toupee in a hurricane⛈ .
