Even with the rise of internet gaming and casinos appearing all across the US, you won’t go wrong placing your bet on who TripAdvisor.com considers the number one destination for gamblers:
Las Vegas, Baby!
But why is that? According to their site: “The neon-lit casinos on The Strip, the gaming heart of Las Vegas, just keep getting more opulent as they replicate Euro landmarks, add thrill rides and celebrity chef-driven restaurants, and incorporate new Cirque du Soleil shows.“
But there’s another reason besides “stuff to do” why the VEGAS mystique remains numero uno. The Las Vegas tourism department made a concrete decision to shift from promoting specific attractions, to instead promoting a “philosophy” of what coming to VEGAS means. It’s Ad Agency, R&R partners put it this way:
“The emotional bond between Las Vegas and its customers was freedom. Freedom on two levels. Freedom to do things, see things, eat things, wear things, feel things. In short, the freedom to be someone we couldn’t be at home. And freedom from whatever we wanted to leave behind in our daily lives. Just thinking about Vegas made the bad stuff go away. At that point the strategy became clear. Speak to that need. Make an indelible connection between Las Vegas and the freedom we all crave.”
Vegas is all about FREEDOM – which results in the well-known tagline, “What Happens in Vegas, Stays in Vegas.”
No matter how you feel about the socially redeeming value (or lack thereof) communicated here, there’s no doubt that Vegas has taken a strong stand to communicate what it believes and values.
And that’s smart business.
Me? EXPERIENCE / IMPLEMENTATION / PROFIT – which resulted in my universally known tagline “Remember, You Won’t Profit Unless You Implement”. No matter how you feel about actually doing the work, through my communication, sales letters and trainings, you get my beliefs and values.
Over the coming days we’ll dive deeper into the subject of having and sharing your business’s core philosophy… and the real value it can provide to your bottom line.
