What Type of Guarantee Fits Your Business?

From the Far Eastern Shore of Maryland

Hey ,

One of the critical elements to a successful direct response campaign is a good guarantee. Throughout marketing history, there have been many memorable and lucrative guarantees that have helped venerable companies as well as innovative start-ups gain and sustain market share, for instance:

Unconditional Returns

• Lands’ End – From sheets to slacks, if you’re dissatisfied with any item, simply return it any time for an exchange or refund of its purchase price.
• L.L. Bean – “Products are guaranteed to give 100% satisfaction in every way. Return anything purchased at any time if it proves otherwise.”
• Costco – “100% satisfaction guaranteed. We guarantee your satisfaction on every product we sell with a full refund. We will refund your membership fee in full at any time if you are dissatisfied.”

Free Shipping

• Nordstrom – “Free shipping, free returns, all the time.”
• Zappos – Free shipping on all domestic orders and free prepaid returns.

100% Satisfaction

• Hampton Inn, Garden Inn, Embassy Suites – These Hilton family brands “promise to do whatever it takes to ensure you’re satisfied, or you don’t pay.”

Risk-Free Trial

• Red Wing Shoes – Returning footwear can be a problem because most companies require the shoes to be unworn or in like-new condition. Red Wing gives customers 30 days to break in a pair and return them for “whatever reason, no questions asked” for refund or exchange if accompanied by a receipt.

Bonus Refund

• Dawn – This Procter & Gamble dishwashing brand states that if you’re unhappy with the cleaner’s grease-fighting power, the company will give you two times what you paid for it.
• Hannaford, Giant Eagle and Bi-Lo – These grocery chains are so confident in the quality of their store brand products that they offer customers twice their money back if they fail to meet expectations.

What type of guarantee makes the most sense for your company? 

Want an effective way to drive sales and build customer loyalty?

Guarantees are an excellent tool that can do just that!

In this months’ XP Master Class, I will reveal how providing guarantees on your products and services will:

• boost sales
• give your customers the peace of mind they need to commit to buying from you. 
• Increase retention
• Generate passionate word of mouth advertising
• Virtually ensure larger purchases
• Compel customers to buy more and buy more often.

You can get this XP Master Class right here:

CLICK: XPMASTERCLASS

Remember, you won’t profit unless you implement,

Vance 

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