For those that missed it, A big congratulations to DSNi Inner Circle Member Carla Young for here winning entry last week in my newsjacking contest. See Saturday's email / post for her magnificent headline.
Again, the weekend's news is a marketers dream: Trump wears his pants backwards at a speech, there was a brawl at Disney's Hollywood Studio's and in my world, I am basking in the "t
hat's what you get" category
That's what you get: when you say my cleaning prices are too high, you go with a budget cleaner and then call me back to fix the problems caused by the untrained budget cleaner.
That's what you get: when you send an uninformed hourly employee out into the wild on what should have been an easy task. Recently, a GKIC / NOBS worker waited on hold for 7 hours to get an answer from Disney.
Her boss sent her to get Mouse Ears for their group.
Unfortunately she could not figure it out.
More unfortunate was their reliance on a Disney goo-roo (goo-roo trademarked to Ben Settle). The goo-roo was of no help either. BTW, just because you have visited Disney and written a book does not make you an expert... though it may make you an ex-spurt.
However, with any event I have been involved with, a well placed phone call to the correct person yields excellent results.
But that's what GKIC /NOBS gets for going with a Disney ex-spurt versus me. (They might want to find a new employee... anyone that waits on hold for 7 hours can't be that bright)
That's what you get: For maintaining relationships with your clients, you get loyal clients. Last week I sent the top 5% of my cleaning clients their quarterly gifts. The jobs I have booked so far more than paid for all of the gifts. Check out
Gifthopper . I use them for all manner of client gifts.
That's what you get: When you provide tremendous value to others, it will come back to you 10x. The owner of one of the masterminds I belong to has always been generous with their time and knowledge with me. Last week, I was able to return the favor by introducing him to a client that will be worth a mid six figure fee..
In a couple hours, I am heading off to Cleveland to see my guru, Dan Kennedy; a bona fide guru. I will give you updates as the days go by.
That's what
you get, for hanging out with me.