Which Half of Your Advertising is Wasted?

There’s a famous quote from a man considered by some to be the father of modern advertising, John Wanamaker. A pioneer in marketing, he may have been the first retailer to place a half-page newspaper ad (1874) and a full page ad (1879). It’s also presumed that he invented the “money back guarantee” – now standard procedure for just about every business. He’s credited with this still-applicable observation: “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” Sound about right to you? Nobody likes wasting money – especially on marketing that doesn’t work. But what if there was a time-tested way to creating advertising that works? What if there was a specific strategy that puts your marketing materials in a whole different bucket from the rest? That’s exactly what we’ll be talking about over the coming week… stay tuned.

Remember, you won't profit unless you implement, Vance "Disney Guy" Morris