Share Article

Who the Donald Duck says “twas”?

Evergreen campaigns… No, not evergreen trees… Evergreen campaigns. These are marketing campaigns that are successful and can be used over and over again.

Below is my evergreen Christmas email I send to my carpet cleaning clients EVERY year, for the past 12 years. While I may not be William Shakespeare, I think I did a pretty good job. Check it out:

‘Twas The Night Before Christmas, A Carpet Cleaners Version

‘Twas the week before Christmas, when all through the house – The carpet was dirty, and so was the couch.

A throw rug was placed by the chimney with care, In hopes it would cover, the burn marks that were there.

The children were cleaning toys from under their beds, While millions of dust mites dropped on their heads.

So Dad clipped a coupon, and hoped it was true, then he called to get carpet cleaning for $9.95 per room.

Then out on the lawn there arose such a clatter, I sprang from my chair to see what was the matter.

Away to the window I flew like a flash, Tore open the shutters and threw up the sash.

When, what to my wondering eyes should appear, two carpet cleaners in a van, finishing their beer.

The driver stumbled out, and gave his cigarette a flick, he started swearing under his breath, “lets make this quick”.

They walked up the porch! Then knocked on the door! No way I was letting these guys in on my floor!”

So we stayed real quiet and then they were gone, all that was left was the beer cans they tossed on our lawn.

So I grabbed my lap-top and “carpet cleaning” I Googled, forget about coupons, it doesn’t pay to be too frugal.

And then, in a twinkling, I picked up the phone I called Chem-Dry On The Shore, to get the job done.

No sooner I hung up, and was turning around, He pulled in my driveway, he came with a bound.

He was dressed in a uniform, clean cut and neat, And his clothes were all pressed and booties on his feet;

A neat bundle of hoses he had flung on his back, And he looked like a professional ready to unpack.

He was friendly and smart, and one by one, made sure I was happy with each room he had done.

He used guards to make sure he didn’t scratch my walls or my bed, As he dried my carpet I knew I had nothing to dread;

He worked real fast and the carpet was dry as powder so I asked him to clean the tile in our shower.

The house was now clean and allergen free mostly the only thing left was for him to clean the upholstery;

so he finished his work and the house smelled so clean, everything sparkled like the lights on our tree.

He packed up his van, ere he drove away, He said to our neighbors, “There’s still time left, so call us today!

How can you adapt this to your business?

Remember, you won’t profit unless you implement,

Vance ” ” Morris

P.S. Join my private Facebook Group Customer Experience; Disney Style Join the “experience economy and discussion”. Ask questions… It’s where the cool kids hang out

#customerservice #customerexperience #smallbusiness #clientexperience #entrepreneur #patientexperience

Like What You Have Learned So Far?

GET ACCESS TO MY WEEKLY TIPS

Author of the book

Systematic Magic,  7 Magic Keys to Disnify Any Business


You May also like

Books probably banned from school libraries

every one assured to offend someone. From the Far Eastern Shore of Maryland Hey ,  I am often asked what ...

by Vance Morris (Disney Guy) | September 12, 2023 |  Blog

Why you need Millipede Marketing

And shouldn’t fry them with a magnifying glass From the Far Eastern Shore of Maryland Hey ,  If there’s one ...

by Vance Morris (Disney Guy) | September 7, 2023 |  Blog

How to stop the Four Horsemen of DOOM in their tracks…

They could be riding roughshod over your biz From the Far Eastern Shore of Maryland Hey ,  Possibly one of ...

by Vance Morris (Disney Guy) | September 6, 2023 |  Blog