Evergreen campaigns… No, not evergreen trees… Evergreen campaigns. These are marketing campaigns that are successful and can be used over and over again.
Below is my evergreen Christmas email I send to my carpet cleaning clients EVERY year, for the past 12 years. While I may not be William Shakespeare, I think I did a pretty good job. Check it out:
‘Twas The Night Before Christmas, A Carpet Cleaners Version
‘Twas the week before Christmas, when all through the house – The carpet was dirty, and so was the couch.
A throw rug was placed by the chimney with care, In hopes it would cover, the burn marks that were there.
The children were cleaning toys from under their beds, While millions of dust mites dropped on their heads.
So Dad clipped a coupon, and hoped it was true, then he called to get carpet cleaning for $9.95 per room.
Then out on the lawn there arose such a clatter, I sprang from my chair to see what was the matter.
Away to the window I flew like a flash, Tore open the shutters and threw up the sash.
When, what to my wondering eyes should appear, two carpet cleaners in a van, finishing their beer.
The driver stumbled out, and gave his cigarette a flick, he started swearing under his breath, “lets make this quick”.
They walked up the porch! Then knocked on the door! No way I was letting these guys in on my floor!”
So we stayed real quiet and then they were gone, all that was left was the beer cans they tossed on our lawn.
So I grabbed my lap-top and “carpet cleaning” I Googled, forget about coupons, it doesn’t pay to be too frugal.
And then, in a twinkling, I picked up the phone I called Chem-Dry On The Shore, to get the job done.
No sooner I hung up, and was turning around, He pulled in my driveway, he came with a bound.
He was dressed in a uniform, clean cut and neat, And his clothes were all pressed and booties on his feet;
A neat bundle of hoses he had flung on his back, And he looked like a professional ready to unpack.
He was friendly and smart, and one by one, made sure I was happy with each room he had done.
He used guards to make sure he didn’t scratch my walls or my bed, As he dried my carpet I knew I had nothing to dread;
He worked real fast and the carpet was dry as powder so I asked him to clean the tile in our shower.
The house was now clean and allergen free mostly the only thing left was for him to clean the upholstery;
so he finished his work and the house smelled so clean, everything sparkled like the lights on our tree.
He packed up his van, ere he drove away, He said to our neighbors, “There’s still time left, so call us today!
How can you adapt this to your business?
