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From the Far Eastern Shore of Maryland
Recently, I was perusing the latest Disney news and headlines (something you should be doing for your industry, just set up a Google Alert). If you didn't know, there are thousands of bloggers, tweeters, and writers coming up with these nutty albeit tellable lists.
This recent article got me thinking about how "tellable" Disney is. I mean, what self-respecting guy would create, not only a list, but a description of the Top 10 Disney Princess songs.
Disney has this "tellable" thing down solid.
People are always talking, writing and publishing about all things Disney. Family vacations, business adventures, top 10 lists, etc. This screwy and disturbed individual even wrote an article on, get this, all the Disney princesses ranked by their independence!
The funny thing is he took the time to research the songs, compile the list and then write about them.Not sure what criteria he used, as I would disagree with many of them. Seems a bit flaky to me.
What does the Top 10 List of Disney Princess Songs have to do with Your Business?
Everything, of course.
First, let me be clear, I don't want you fretting if bloggers are not creating top 10 lists about your business. You are not Disney.
But you do want to control the story and narrative your clients and prospects are saying about your business. You also want people talking about you when you are not around. That's being tellable.
When clients leave your business after a service or purchase, what are they going to say? If the sentence starts with "OMG, you will never guess what happened at the dentist today? I got a free Starbucks Gift Card for showing up on time". You are doing great!
Are you known as the expert in your field? Are your clients or patients talking to others about you as though you were the expert? "My Physical Therapist wrote the book on sports injuries!"
People love surprises.
Remember the toy surprise at the bottom of the Cracker-Jack box when you were a kid? Heck, I still look forward to it.
You must be dynamic! Your clients and patients want to be "part of the show". How can you include them? My carpet cleaning clients are part of the show when we check the house for puppy piddle. We create drama using a black light, moisture meter and bright yellow "pee stickers" to mark all the spots Fido hit on the carpet.
What are you doing that makes you tellable?
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