From the Far Eastern Shore of Maryland
I hate to be the one to break it to you, but some of your clients are leaving you.
And what is worse is that you may not know it.
Some of you may be saying to yourself, “self, who cares?”
Well you are flushing a lot of money down the toilet with that attitude.
- The cost to acquire that client.
- The LTV (lifetime value)
- the cost to replace that client with another one
- In my carpet cleaning biz, that adds up to well over $8,000!
How do you stop those defections?
Some you can’t; people move, people die, people truly no longer need your product or service.
But this is a very small percentage of your clients. Maybe 5%?
You also have a few (I hope none) people who are so hoppin mad at you for some failure of service, that you won’t get them back either.
Maybe you have 1% of these?
What about the other 94%?
The rest of your defectors leave because they have forgotten you. (Or should I sat you have forgotten them?)
It is not your client or patients job to remember you. It is your job to remind them you exist.
And one of the best ways to stay in front of your clients or prospects is through a real, live printed newsletter.
Properly executed, a newsletter is by far the best way to engage your clients.
I didn’t say communicate or talk-to or sell-to.
I said engage.
Your clients would be bored to tears if you sent them a newsletter talking all about you and your profession.
They wouldn’t read it.
Why not?
Because it is not about them. It is about you.
A properly crafted monthly newsletter is all about your clients. Stuff they want to read.
In my Ultimate Newsletter Blueprint, I lay out the exact strategies and tactics used my my clients and myself to retain more than 90% of of our clients.
You can too.
https://www.deliverservicenow.com/the-ultimate-newsletter-blueprint/
And to make this an even sweeter deal, I am giving my email members $50 off through Friday. Just enter code “$50off” (without the quotations)
Remember, you won’t profit unless you implement,
Vance “newsletters rock” Morris
