From the Far Eastern Shore of Maryland
Hey ,
The internet is clogged worse than arteries waiting for a quadruple bypass.
According to recent data, worldwide, the number of emails sent and received per day in 2023 is 347.3 billion—a 4.3% increase over 2022 (Source: Oberlo)
That is 44.48 emails for every man, woman, child, them and those in the entire world!
On any given day, the average American gets 147 emails a day.
For those of us of a certain age, this is as bad as the real mailbox was back in the 1980’s. People just became unable to handle it, even overwhelmed.
As Gary Halbert said “everyone sorts their mail over the trash can” and trying to get rid of as much as possible.
Today?
Sorting occurs by either hitting the delete button or just plain ol’ ignoring it. In the 80’s, you couldn’t ignore your mailbox as the mailman would just start dumping the mail on the front porch.
Add to that all the other forms of messaging competing for our attention; tweets, telegrams, IM’s and the like. And even before your email inbox, you have deliverability issues.
So you have the issue of can the salmon swim upstream and actually ever get there or…
Your email is like a million sperm heading for just that one egg.
Your email must be the winning sperm / salmon
So, what emails get opened immediately?
- those from friends and family
- from your employee’s or boss
- Those with intriguing subject lines
Let’s face it, when someone sees “New Offer Inside!” as the subject line for every single email you send out, it gets boring pretty quickly.
Subject lines MUST be treated the same as headlines, as they are the ad for the ad.
The only job of a headline is to get you to read the next line.
The only job or a subject line is to get you to open the email.
I see too many business owners take the time to write a great email only for it to never see the light of day because they did not take the time to create a great subject line.
Emailing requires successful users to be smarter and smarter and more thoughtful about their writing.
In this months XP Intensive (aka Master Class) titled: Make ‘Em Buy: A Step-by-Step Guide to Crafting Winning Emails that SELL!, I take you step-by-step on how to craft an email that actually gets to the recipients inbox, gets opened and makes you money!
In this XP Intensive I will reveal:
- 6 different types of emails to send so your prospects are never bored.
- Increase your open rates with 11 tips AND templates for you to copy and use immediately
- 5 Rules you must live by when writing email subject lines
- The widely known but seldom used “Columbo Method” of selling in an email.
- How to increase response and sales using the RIGHT kind of personalization. Get this wrong and you can kiss that prospect goodbye
- Why NEWSJACKING works and how you can deploy it for maximum effect
- How to take a non-salesy email and STILL generate income from it.
- Stop doing this ONE thing that is preventing people from reading your message.
- The RIGHT number of links to use to further increase you sales
And so much more….
INNER CIRCLE MEMBERS: This will be in your online portal on 3/1/23.
Not an Inner Circle Member? Go here to take care of that now: Inner Circle Invitation
Don’t wait until the last minute. This XP Intensive is only available until 3/28/23 at 11:59 PM EST.
Remember, you won’t profit unless you implement,
Vance “swimming with the current” Morris
