Deliver Service Now Institute | Customer Experience & Loyalty Strategies

Disney-inspired customer experience, retention, and loyalty strategies that

turn ordinary service businesses into unforgettable brands.

Stop Apologizing For Your Price. They Can Pay Full Price Or Call Someone Else

Stop Apologizing For Your Price. They Can Pay Full Price Or Call Someone Else

Stop Apologizing For Your Price. They Can Pay Full Price Or Call Someone ElseVance Morris
Published on: 24/04/2026

Stop discounting. Full-price clients stay longer, refer more, and respect your value. Learn how to build a business that attracts premium clients and repels cheapskates for good.

Scalin'MarketingCustomer Gettin'
Get Customers 17 Ways with Vance Morris

Get Customers 17 Ways with Vance Morris

Get Customers 17 Ways with Vance MorrisVance Morris
Published on: 22/03/2026

In this episode, Vance Morris shares how service businesses can create memorable customer experiences, build tellable moments, recover from mistakes, and turn everyday interactions into loyalty, referrals, and repeat business.

Customer Gettin'
The Clients You Should Fire… Before They Ever Call You

The Clients You Should Fire… Before They Ever Call You

The Clients You Should Fire… Before They Ever Call YouVance Morris
Published on: 19/03/2026

Most financial advisors attract the wrong clients because their marketing tries to please everyone. Learn how to clearly define who you’re for, and who you’re not, to attract better clients, charge more, and stop wasting time on tire kickers.

MarketingCustomer Gettin'
Customer Loyalty: The Hidden Truth Behind Why Customers Stay

Customer Loyalty: The Hidden Truth Behind Why Customers Stay

Customer Loyalty: The Hidden Truth Behind Why Customers StayVance Morris
Published on: 11/12/2025

Customer loyalty isn’t luck. It's engineered. Discover why a great customer experience is the foundation of retention and how creating memorable moments turns clients into long-term, high-value repeat customers

Customer Gettin'Customer Keepin'