Get Customers 17 Ways with Vance Morris

Vance Morris isn’t in the business of “better service.” That’s table stakes. He’s in the business of making you unforgettable.

After a decade inside The Walt Disney Company, Vance learned how world-class organizations engineer experiences on purpose—not by accident. Then he took those same principles, applied them to his own service businesses, and built operations that don’t rely on him babysitting them every day.

In this episode, we get into how that actually works in the real world.

Vance walks through his Customer Experience System—how to take all those boring, forgettable touchpoints in your business and turn them into moments people talk about. The kind that get remembered. The kind that get repeated. The kind that get referred.

We talk about mapping every interaction your customer has with you (most businesses skip this… and it shows), then redesigning those moments so they actually feel like something. Not corporate. Not scripted. Human.

He also digs into how to create what he calls “tellable moments”—the stories your customers can’t wait to share—and how to recover from mistakes in a way that actually builds more loyalty instead of killing it.

And maybe most important… how to lock all of this into simple systems so your team can deliver it consistently without you hovering over their shoulder.

If you’re tired of blending in, competing on price, or wondering why your “great service” isn’t turning into repeat business and referrals… this is the playbook.

You won't profit unless you implement; Vance Morris