Customer experience: How To Command The Highest Prices
I was catching up on a few issues of the WSJ when I noticed a photo of a model dressed in leather, passed out on a chair with a slice of pizza on its chest and an unlit Marlboro in its hand.
It was a baby picture.
And not one of those photo shoots where you just lay the kid on a pink sheet, wait for a cute angelic face and snap the pic. That might set you back $50-$60.
Nope this was a full on Punk Rock scene. A sleeping baby, “passed out,” in a pint-size nightclub with a half-eaten pizza and a glass of whiskey. The Ramones-theme photo pays tribute to the 1970s punk band.
Which set the parents back a cool $8,500.
Talk about price elasticity.
Take a basic commodity; the photograph, which you can do yourself for free.
You can bump it up a notch and have Walmart do it for 30 bucks.
Hire a photographer and drop a few hundred.
Or...
For the low low price of $11,000 you can have your little dumpling dressed all in black leather looking like they came right out of Game of Thrones, propped up on a custom made throne.
We see price elasticity everywhere.
Men's underwear: Duluth Trading $28 for one pair vs. Hanes 9 pack for $14.99.
Disney: $189 for one day in the park vs. $20 for your county fair.
Ferrari: $604,999 (2022 Ferrari SF90 Stradale) vs. $8999 for a Kia. They both have 4 wheels, go forwards and backwards and come in cherry-red.
What about other commodity businesses?
Like yours.
Dentist, carpet cleaner, financial planner, home inspector, copywriter, etc.
If underwear can be sold at a 16x multiple, why not your services.
Commanding price elasticity is just one of the strategies you will create at my April Intensive in Annapolis.
Just implementing this one strategy will more than pay for your weekend with me (and you just might be able to afford a Ferrari).
Get the deets here👇👇👇👇👇👇👇👇
No fancy landing page, nothing to opt into... just a quick Google doc with all the info.
And this is exclusive as only 5 businesses will be allowed. Three have already claimed a slot.
Not Another Damn Seminar
Actually, it's not a seminar at all.
It's all about implementation.
We are going to roll up our sleeves and get into your biz. By the end of the weekend you will have a crystal clear plan to make more money, work less hours and enjoy your free time.
👆👆👆 Click the link above for all the deets.
Remember, you won't profit unless you implement,
Vance "my mother dressed me in lederhosen" Morris
